Hi, I’m Sascha

I went online when websites still made modem noises and marketing involved direct mail, gut feeling, and the occasional fax machine. Since then I’ve built agencies, sold companies, worked with scale-ups, corporates, and international brands, and stayed obsessed with one thing: understanding what makes people move. Online, offline, inside organisations, and out in the world. Strategy sounds complicated, but most of the time it’s just paying attention, making smart choices, and resisting the urge to overcomplicate things.

These days I help companies grow at the intersection of strategy, marketing, culture, and brand. Through Great Humans I work on culture branding, through Wynnworks on digital strategy and growth. I’m comfortable in a boardroom, but I also know my way around everything online.

Call me when things get complex.